“Adopt a cow of the Lagorai” is a funny project thought as an innovative idea to present Eastern Valsugana and Tesino as an uncontamined green oasis. It is aimed at making the alpine huts reality known and tries to contribute to the enhancement of the ancient jobs of the local rural life style and the tastes of the past. It is addressed to everybody, both local inhabitants and tourists, especially to families with children.

The initiative consists in adopting a cow of one of the different alpine huts of the Lagorai: the “distance adoption” costs 60 euros and guarantees the summer maintenance of a cow. After having signed the agreement and paid the fee, the family will receive the identity card of the chosen cow; this identity card will contain the photo and the name of the animal and will allow the adopters to recognise the Lola among its many sisters.

The adopting family receives in exchange a determined quantity of dairy products, such as milk, cheese, ricotta - a soft white cheese made from sour milk - and butter; the adoption gives the right to collect these products on condition that the adopting family comes to the Lagorai, spends some days there and visits personally its own cow. In this way people are invited to have a break in their everyday life and go to visit their cow, and also the mountains of Eastern Valsugana and Tesino. The adopters are also brought close to the production area and have the possibility to understand what lies beyond living in an alpine hut.

Adhering to this project and by going directly to the alpine huts the adopting family can enjoy a relaxing atmosphere and establish a relationship firstly with the malghese and secondly with its own cow. This can be a unique opportunity to know a new reality: the family can indeed see the different techniques of cheese making and eventually take part in these interesting processes.